Our Story

Missfire Apparels & Smarter Kids was the brainchild of two women finding their way through life. Their heart 

Missfire Apparels is a bold and empowering inner wear brand for women who value comfort, confidence, and individuality. Our collections are thoughtfully designed to blend style with functionality, ensuring every woman feels her best, inside and out. 

At Smarter Kids, we believe that the best start in life begins with comfort and care. That’s why we’ve created a range of premium 100% cotton innerwear, specially designed for children. Thoughtfully crafted for growing bodies and sensitive skin. We’re parents, too—and we know that what your child wears closest to their skin matters most. Our inner wear is made from high-quality, chemical-free cotton that’s gentle, hypoallergenic, and built for play, sleep, and everything in between.

Why Missfire Apparels?

✅ 100% Pure Cotton – Naturally soft, breathable, and skin-friendly
✅ No Harmful Dyes or Chemicals – Only safe, certified materials
✅ Smart Designs – Seamless fits, fun patterns, and tagless comfort
✅ Ethically Made – Sustainable production and fair labor practices

Why Smarter Kids?

✅ 100% Pure Cotton – Naturally soft, breathable, and skin-friendly
✅ No Harmful Dyes or Chemicals – Only safe, certified materials
✅ Smart Designs – Seamless fits, fun patterns, and tagless comfort
✅ Ethically Made – Sustainable production and fair labor practices

With gratitude & well-wishes,

Pragya & Radhika
Founders